Press releases 'a new online marketing trend'

Effectively written and distributed press releases are becoming a popular form of internet marketing, press release distribution firm PRNewsChannel.com has asserted.

Glen Selig, founder of he firm, said that when used correctly, press releases can be "superb" online marketing tools.

He explained that as more and more people are turning to the internet to search for information, an increasing number of businesses are focusing their marketing budgets online.

"When the press releases are search engine optimized for certain key words and phrases and consumers search online for those keywords, boom! Your company press release will pop up and you've zeroed in on your target customer or client," Mr Selig said.

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The Changing “Face” of Google - More “Talking Head” Videos to Appear on Search Results in 2009

Two hottest trends in online marketing - streaming video and video SEO - will take off in popularity in 2009. According to online marketing studies, Google's universal search algorythms, which allow multimedia to appear in search results along with web page links, will change the look of Google search results. More video links and thumbnail images of video links will be seen on Google because more people are searching for video than website content.

Throughout 2008, the marketing team at Intelerad, Inc. (www.intelerad.com) an industry-leading PACS radiology provider for hospitals and medical centers, saw their website’s video gallery of customer testimonials increase in popularity. The gallery, which launches from the home page of the company’s website, started the year with an average of 100 viewers per month. Today, the company’s video gallery generates more than 700 views per month and is the most popular link in the Intelerad website.

But Intelerad customers now sing the company’s praises from a much larger stage - the first page of Google and Yahoo search results. Potential customers who type the keywords “PACS Workstations for Hospitals” in Google’s search field will see something in their organic search results they have not seen before - thumbnail images of Intelerad customers which launch corresponding videos when clicked.

Vmatrix, Inc. (www.vmatrix.com) Intelerad’s video marketing and video SEO partner combined their Vgallery TM and Vsearch TM platforms into one powerful tool that helps customers tell their story with video, both from their website and from the highest possible ranking on Google and Yahoo search results.

“The two hottest trends in online marketing in 2009 will be streaming video and video SEO,” said Gary Gabriel, Founder and CEO of Vmatrix. “Thanks to Google’s new universal search algorithms, if a company has a video streaming from their website it can easily be repurposed to stream from Google search results as well.”

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How to Make Money with Affiliate Marketing Articles

Article marketing isn’t just about writing articles and having them published. In the end, your main goal is to be able to monetize them, either directly or indirectly. So how can you earn something from your articles? Here’s how:

1. You can sell affiliate products.
   
   One of the obvious ways to monetize your articles is by selling popular affiliate products. In this case, you can write your articles in such a way that they showcase the product’s features and benefits, enticing your reader to click through to your affiliate link. Typically, this money-making model makes use of the resource box – an addition to articles posted on popular article directories that allows you to add information about yourself and a link to your website.
   

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The Top Seven Mistakes eBook Authors Make

eBooks are the hottest thing going on the Web right now!

Authors with the entrepreneurial instinct are making anywhere from a few hundred to tens of thousands of dollars per month - that's right, per month - by selling ebooks online.

Why are some authors doing so much better than others? We've discovered seven key mistakes that most ebook authors make (and in doing so, hold themselves back from major
success):

1. They don't write to a specific, target audience.

The biggest mistake most ebook authors make is they don't clearly define, identify and visualize who they are selling their ebook to. On the Web, to be successful, you must write to a specific group of people who have specific interests. Make sure that you know exactly who is going to
buy your ebook, and where you can find them online.

2. They don't automate as many of their business activities as possible. Selling ebooks, though it is highly profitable, is not a business where you make hundreds of dollars per sale.

Automate everything you can - credit card processing, ebook delivery, as much technical support as possible. If you can't automate a function, delegate it to someone else.

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