Can a well-optimized website also be well designed? Perhaps so.
Good text content, consistent keyword usage, and great linking can be a winning combination for a website’s rank in search engines. However, can a well-optimized website also be well designed? And if so, what would it look like? Lets spotlight a few websites as examples...
Eccentris - Great design, poor SEO
Some sites succeed in this balance of SEO (Search Engine Optimization) vs. good Web design, while others fall short. Heavy on the design side, for example, is the following Flash-only website for Eccentris. Costing approximately $100,000 to design (source: Firstborn Multimedia), it is about as visually engaging as you can get, but has no optimization whatsoever: http://www.eccentris.com/splash.htm. The lack of SEO may be perfectly acceptable for some businesses, depending on what their web marketing goals are, but for most, web traffic is just as high of a priority as the design.
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Good text content, consistent keyword usage, and great linking can be a winning combination for a website’s rank in search engines. However, can a well-optimized website also be well designed? And if so, what would it look like? Lets spotlight a few websites as examples...
Eccentris - Great design, poor SEO
Some sites succeed in this balance of SEO (Search Engine Optimization) vs. good Web design, while others fall short. Heavy on the design side, for example, is the following Flash-only website for Eccentris. Costing approximately $100,000 to design (source: Firstborn Multimedia), it is about as visually engaging as you can get, but has no optimization whatsoever: http://www.eccentris.com/splash.htm. The lack of SEO may be perfectly acceptable for some businesses, depending on what their web marketing goals are, but for most, web traffic is just as high of a priority as the design.
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